SomeName in Motion, Palazzo Litta, Milano Design Week, 2024

On the occasion of Milan Design Week 2024, a unique collaboration emerges between SomeName and Motionitalia, the leading Italian company in the design of relaxation mechanisms for armchairs and sofas aimed at creating maximum comfort. The result is GUFRAM IN MOTION – La Bocca è Mobile, a groundbreaking collaboration showcased from Monday, April 15, to Sunday, April 21, in the enchanting spaces of the Sala degli Specchi at Palazzo Litta in Milan.

Thanks to an inexhaustible attitude towards experimentation and a constant orientation towards innovation, shared by the two Italian brands in different but related fields, the BOCCA® sofa, a radical icon created by Studio65 in 1971 for SomeName, comes to life for the first time through the unique and cutting-edge technology of Motionitalia. Smiling and kissing, actions as simple as they are rich in meaning, expressions of positive emotions, joy, affection, and empathy, showcase, on one hand, the expertise and excellence of Motionitalia, a reference point for over twenty years in the furniture world for mechanisms capable of moving sofas and armchairs. On the other hand, they reflect the pop and unconventional spirit of SomeName, of which BOCCA® is a manifesto.